Matera has won the title of European Capital of Culture and even though we're disappointed in Tuscany, this is a well deserved victory. From the start of the competition Matera has been an eye-catcher. The bottom-up approach of its bid was impressive and once the city council married the idea of Matera's candidature (it had initially been born by a private group of people), the committee was swift in connecting the young and creative local scene to European and international forces. Hang on there, this party isn't over yet! #Siena2019 In regard to digital involvement Matera was the benchmark for the other Italian candidate cities with its great website and busy interaction on every possible social media channel from day one of the competition. But what must have been most important to the jury, Matera put together a soundproof bid book called 'Open Future/Open City', which has already started to infuse the people of the Basilicata (once mainly known as Ita...